Customer Reactivation Sample Letter

Now let’s look at a sample letter you might use if your business is a website that sells marketing information. Let’s say your site sells marketing information products, seminars, DVDs, the works.


Dear Sean,

I'm writing to thank you for being a valued customer of Nolan’s Marketing and for the business you've done with us in the past.

After checking our records we noticed that we haven’t heard from you in awhile. We wanted to check in and make sure that you were still getting the most out of the products you’ve bought in the past. If you have any questions about anything, always feel free to give our office a call and I’ll personally make sure that your questions get answered.

I’m also letting you know about our new 20 page special report on establishing yourself as the expert in your chosen niche. This report is only available through www. your site .com and it sells for $39, but I’d like to give you a free copy as my thanks for being a customer.

To download your report, go to www. Your site.com/nichereport.html.

I’m looking forward to keeping you as a happy customer for years to come. In fact, to show you my appreciation, I’ve set up a “Special Access” web page that features our newest DVD set at a full 25% discount.

This page is for our valued customers only and I’d appreciate it if you did not share it with anyone else. You can take advantage of this discount at www. Your site.com/specialaccess.html. However, because these DVDs are sure to go quickly, I can only extend this offer for the next 10 days.

Thanks again for doing business with us. I hope you enjoy the report I’ve created and I know you’re going to love the great price on this DVD collection that we’re offering for a limited time.

Sincerely,



Your Name
www. Your site.com